Intellectual property strategies to power your bottom line
In the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn’t just incidental to success, it’s a key driver—research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth.
Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater success through the strategic deployment of your business’s IP.
More than just patents, IP encompasses confidential information and trade secrets, industrial design, copyright, and trademarks. Understanding the unique IP portfolio of your business and how to leverage it for maximum benefit can pay huge dividends. A strong IP strategy can allow you to command higher prices for your goods and services, increase your market share, generate new revenue streams, improve brand recognition, attract new investment, and lower your costs. You can also avert threats from your competitors by using your IP both offensively and defensively to protect your market and drive up your competitors’ costs.
Perfect for entrepreneurs, innovators, inventors, expert advisors and investors, this primer will sharpen your knowledge and help you make informed decisions about IP strategy to drive your business forward.
About Myra Tawfik
About Karima Bawa
Table of Contents
|The Intellectual Property Guide||1|
|PART I INTRODUCTION TO IP AND IP STRATEGY||9|
|1 Introduction to IP||10|
|2 Introduction to IP Strategy||18|
|PART II THE DIFFERENT FORMS OF IP||29|
|4 Confidential Information Trade Secrets||41|
|6 Industrial Designs||65|
|7 Trademarks and Domain Names||70|
|PART III BASIC CONCEPTS FOR IP STRATGEY||82|
|8 Common IP Legal Agreements and Contractual Provisions||83|
|9 IP Licensing||95|
|10 IP Enforcement Strategies||106|
|11 Using Different Forms of IP to Grow and Scale||121|
|12 New Technologies and New Opportunities||134|
|APPENDIX A Suggested Online Resources for Further Information on National, Transnational, and International IP||144|
|APPENDIX B The Primary Forms of IP||147|
|About the Authors||151|